The publishing industry’s hardships continue
Publishing, like many other industries, has suffered as the economic climate continues to worsen. There are many factors to blame for the industry’s woes, namely the pandemic and readers’ reluctance to pay for digital content. This brings to question: Can publishers come back from this?
Four FAQs about working in modern-day PR
Public relations professionals are often bombarded by questions, and this will only increase with time. With the industry being so vast, the tasks many and the roles, well, complicated, there are many queries that need answering. Here are the top five FAQs about working in PR.
The storm that blew away the print industry
The print industry, as we know it, may be coming to an end. With many having contemplated the death of print, this could be a fast reality that no one saw coming — not yet at least.
Caxton withdraws from magazine publishing
The Caxton publishing group has unfortunately become another casualty of the Coronavirus. The board of directors of Caxton and CTP Publishers and Printers Limited announced on Tuesday, 5 May that they will be withdrawing from the magazine publishing industry and associated businesses.
Associated Media Publishing: An end of an era
Associated Media Publishing (AMP) shocked South Africans with its announcement stating that it would cease trading and publishing from 1 May. Its stable included Cosmopolitan, House and Leisure, Good Housekeeping and Women on Wheels.
Three things you should know about PR
Public relations is more than just a means of managing clients’ reputations and dealing with crises. PR practitioners’ roles entail a great deal of things, with functions ranging from storytelling to brand reputation management. Here’s everything you should know about PR.
How PR pros can find alternative media contacts
Public relations professionals need to get their clients’ names out there, and make sure that their clients maintain their reputable status at all times. Sometimes, this means finding an alternative media contact. But where to begin? With Target Media Directory (TMD), of course!
Three ways to organise a successful PR event
As a public relations practitioner, putting an event together can be a hasle sometimes — but with a good plan strategy your event can be a success and deliver the results you desire.
Three reasons why it’s important for PR pros to have a media database
An online media database is a great solution for public relations professionals to have, simply because it is constantly updated with different publications’ details. This allows them to contact the right media for press releases that need to be published, making their lives a whole lot easier!
Seven steps to writing the perfect press release for digital media
The press release has been around for a long time, and it's no wonder. A cleverly crafted press release can provide a lot of value to any brand by boosting its visibility, helping to establish it as an industry expert, increasing search engine optimisation (SEO) and even creating sales leads. Knowing this, we've compiled a guide on how to write your next press release for digital media.
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