The print industry, as we know it, may be coming to an end. With many having contemplated the death of print, this could be a fast reality that no one saw coming — not yet at least.
The Caxton publishing group has unfortunately become another casualty of the Coronavirus. The board of directors of Caxton and CTP Publishers and Printers Limited announced on Tuesday, 5 May that they will be withdrawing from the magazine publishing industry and associated businesses.
Associated Media Publishing (AMP) shocked South Africans with its announcement stating that it would cease trading and publishing from 1 May. Its stable included Cosmopolitan, House and Leisure, Good Housekeeping and Women on Wheels.
Public relations is more than just a means of managing clients’ reputations and dealing with crises. PR practitioners’ roles entail a great deal of things, with functions ranging from storytelling to brand reputation management. Here’s everything you should know about PR.
Public relations professionals need to get their clients’ names out there, and make sure that their clients maintain their reputable status at all times. Sometimes, this means finding an alternative media contact. But where to begin? With Target Media Directory (TMD), of course!
As a public relations practitioner, putting an event together can be a hasle sometimes — but with a good plan strategy your event can be a success and deliver the results you desire.
An online media database is a great solution for public relations professionals to have, simply because it is constantly updated with different publications’ details. This allows them to contact the right media for press releases that need to be published, making their lives a whole lot easier!
The press release has been around for a long time, and it's no wonder. A cleverly crafted press release can provide a lot of value to any brand by boosting its visibility, helping to establish it as an industry expert, increasing search engine optimisation (SEO) and even creating sales leads. Knowing this, we've compiled a guide on how to write your next press release for digital media.
When it comes to public relations, there are a number of skills that every PR professional should have down to a tee. But as the industry evolves, this expertise, too, needs to adapt. With that in mind, we have a list of the skills you’ll need to develop in 2019.
Working as a public relations professional means constantly adapting to the new trends, industry shifts and the latest technology. And while all of that might change overnight, there are some fundamental things that won’t change, but will rather evolve. These are the basic do’s and don’ts of the PR world for 2019.