Blog:

How PR pros can find alternative media contacts

How PR pros can find alternative media contacts

Public relations professionals need to get their clients’ names out there, and make sure that their clients maintain their reputable status at all times. Sometimes, this means finding an alternative media contact. But where to begin? With Target Media Directory (TMD), of course!

Three ways to organise a successful PR event

Three ways to organise a successful PR event

As a public relations practitioner, putting an event together can be a hasle sometimes — but with a good plan strategy your event can be a success and deliver the results you desire. 

Three reasons why it’s important for PR pros to have a media database

Three reasons why it’s important for PR pros to have a media database

An online media database is a great solution for public relations professionals to have, simply because it is constantly updated with different publications’ details. This allows them to contact the right media for press releases that need to be published, making their lives a whole lot easier!

Seven steps to writing the perfect press release for digital media

Seven steps to writing the perfect press release for digital media

The press release has been around for a long time, and it's no wonder. A cleverly crafted press release can provide a lot of value to any brand by boosting its visibility, helping to establish it as an industry expert, increasing search engine optimisation (SEO) and even creating sales leads. Knowing this, we've compiled a guide on how to write your next press release for digital media.

Six skills PR professionals need to master

Six skills PR professionals need to master

When it comes to public relations, there are a number of skills that every PR professional should have down to a tee. But as the industry evolves, this expertise, too, needs to adapt. With that in mind, we have a list of the skills you’ll need to develop in 2019.

Eight do’s and don’ts for PR professionals

Eight do’s and don’ts for PR professionals

Working as a public relations professional means constantly adapting to the new trends, industry shifts and the latest technology. And while all of that might change overnight, there are some fundamental things that won’t change, but will rather evolve. These are the basic do’s and don’ts of the PR world for 2019.

Managing a communication crisis: A guide for PR pros

Managing a communication crisis: A guide for PR pros

As a PR professional, chances are you’re going to face a communication crisis at some point in your career. Whether it’s a compilation of poor reviews or a major scandal, it’s your job to mitigate the negative impact it has on your client and their reputation. Not entirely sure if you’re prepared? We’ve got you covered.

Why it pays to build credibility in the PR industry

Why it pays to build credibility in the PR industry

The digital age has changed how communication works and, thanks to social media, anything can make a good story just by seeming believable. This makes it difficult to decipher exactly what's true and what’s fake news. That’s why in a world where PR pros can be anything – it pays to be credible.

Five steps to crafting your own personal PR strategy for 2019

Five steps to crafting your own personal PR strategy for 2019

It's a PR professional’s job to maintain an airtight communications strategy for their clients.
But what about your personal career objectives? 2019 will see the rise of ‘the personal brand’, which is why we’ve put together a guide to help you get the most out of your career this year.

Knowing your target audience: A beginner's guide for PRs

Knowing your target audience: A beginner's guide for PRs

As a public relations professional, determining your target audience may seem rather daunting – but it doesn’t have to be. Because it's something you'll need to get right early in your career, it's always helpful to plan out the perfect strategy – and our guide is here to help.