How PR pros can find alternative media contacts
Public relations professionals need to get their clients’ names out there, and make sure that their clients maintain their reputable status at all times. Sometimes, this means finding an alternative media contact. But where to begin? With Target Media Directory (TMD), of course!
TMD is a great tool to use for keeping in contact with relevant people within the media industry. This tool comes in extremely handy for any PR wanting to reach certain audiences within South Africa and Africa.
The online directory helps you to be very specific when looking for a media contact that will look at publishing your content. For example, if your client is looking to publish content about the environment, you would need to find a media contact whose publishing house focuses on that particular topic — and TMD can help you do just that! If that contact is no longer in service, never fear! The database is always being updated.
The contacts list is updated constantly, which ensures that clients have the most up-to-date information about media in South Africa and Africa. This tool allows you to have all the contact details you might need during any occasion.
Finding the right media contact means that your client’s press releases will be published more frequently by media companies that actually specialise in their type of news.
So, how do you find the right media contact for your client?
With changes constantly happening within the media industry, there is always an opportunity to reach different conclusions and find different solutions. With this in mind, PR professionals will need to keep an open mind with regards to how they are going to get their client’s name out there and ensure that they keep their client’s reputation intact.
Being able to find specific media outlets during a time where many print publications are not being sold will allow PR pros to stay ahead, and ensure their clients still get their story out there, regardless of what’s happening in the rest of the world.
When a PR professional starts seeing where there are new opportunities to communicate their client’s message, they can easily find the right contact details on TMD, making it an easy and reliable way for PR pros to get in touch with the correct, and varying, people within the media industry.
Since the database is so comprehensive, you can easily find specific details that you need for certain media outlets; this can benefit PR agencies immensely since they may need to reach out to media companies they have never spoken to before in the past. Considering the current lockdown situation in South Africa, there are a lot of changes taking place and a PR professional
always needs to be prepared.
In order to be fully equipped to deal with these changes, and to make the best of the situation, being connected with
many different media outlets will only be beneficial to the PR and their clients.